Stuhrling Store

Project Overview

• Client Background

  Stuhrling Store, a prominent watch brand, partnered with our Softshop Digital Agency to enhance their presence and revenue on Amazon. Despite offering exceptional timepieces, the brand faced challenges in distinguishing itself in the competitive e-commerce landscape.

Challenge

Stuhrling Store struggled to achieve significant sales growth on Amazon, hindered by intense competition and a crowded marketplace. Despite their quality offerings, they faced difficulty in attracting new customers and increasing revenue.

• Solution

  Our Softshop Digital Agency devised a robust strategy to address Stuhrling Store's challenges and drive substantial growth:

  • Optimized Product Listings: Through meticulous keyword research, we optimized product listings with compelling titles, detailed descriptions, and high-quality images, enhancing visibility and conversion rates.
  • Amazon Advertising Campaigns: Leveraging Amazon's advertising platform, we launched targeted Sponsored Products and Sponsored Brands campaigns. We fine-tuned ad creatives, keywords, and targeting parameters to maximize ROI and campaign performance.

• Results

  Within six months of implementing our strategies:

  • Stuhrling Store experienced an impressive 202% increase in revenue on Amazon, exceeding initial expectations.
  • Our Sponsored Products and Sponsored Brands campaigns generated a remarkable 3x return on ad spend (ROAS), significantly boosting profitability.
  • The brand's products achieved higher visibility and rankings on Amazon's search results, attracting a surge of new customers and fostering repeat purchases.